Online book retailing

1. Introduction: In the past few years, the world adage oodles of changes in on get retailing. In this B2C e-commerce model, the faction of screen-to- guest interfaces, network effects, real-time free-enterprise(a) responses, and one-to-one customization leads to value increases for both the customer and the firm. In general, much and much customers can use online bring forth with confidence, while to a greater extent and more companies recognized that online retailing is no longer an preference but a business requirement. The fall in States is by out-of-the-way(prenominal) the global leader in the B2C e-commerce arna. Up to now, books are static the top-selling products online. So we will aim at U.S. online bookselling market place, in particular, the study two players -Amazon.com and Barnes & deoxyadenosine monophosphate; Noble. In this market, the major two companies foment with each other, and their competition is generally regarded as the classic enemy of a pure dot-com versus the brick-and-mortar. Under the intensive competition, the market is beginning to mature, but still there are some areas in which the companies can compete to attract more consumers to obtain online. 2. Retail B2C in the United States: As online retailing industrial plant more astray accepted, the demographic profile of the online shopper is beginning to look more equivalent that of a typical on-land consumer.

Historically, the typical online shopper has been male, well-educated, more affluent than most, and technologically savvy. But all this is beginning to change. directly women repre sent to the highest degree 60% of online sh! oppers in the U.S. (Chart 1) At the resembling time, the average yearly household income of online spenders has dropped. Average level is more in line with that of a middle-class consumer. Chart 1: Demographics of online buyers Source: Global online retailing: an Ernst & Young peculiar(prenominal) report (2001) While many U.S. consumers have become progressively comfortable shopping the Web, there... If you want to get a abounding essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper