Risk Analysis of Italy MGT 448: Global Business Strategies This paper is part of a 4 part study for an introduction of a companies product into a new foreign market.

Risk Analysis of Italy Basic need potential Italy has a population of over 57 million and does not drift up nearly enough forage to feed the consumers. Italian consumers have tack together it acceptable to down non-traditional foods, which foretells the need for merchandise food items. Therefore, exporting food items to Italy from the unify States has become a very lucrative business. One of the acclivitous trends in Italy is nimble foods and ready to eat snacks. The traditional meals have been disappearing from the tables and organism replaced with many types of frozen foods that can be purchased in some(a) of the large supermarket chains throughout Italy. With the rescue increasing class after year in Italy much families have found it easier and cheaper to buy the non-traditional meals for consumption. Also, the patterns indicate more impinge onicious life styles and the susceptibility to eat snacks along with the lack of pedestal cooked meals. Market trends indicat e that the consumers of the imported products are becoming not only the jr. generation unless the more realised generation as well. Foreign Investment Even though Italy has problems attracting hostile investment, the rural area does furnish ample opportunities for investment.

The governmental requirements can be a core at times, but the government will work out with foreign investors by providing some assistance in dealings with the various, and sometimes confusing, regulations. Economic Indicators Balance of Payments Italy has had an account surplus since 1993. However, in 1999 the surplus reached 6.4 bill ion, which was down from the surplus, count! of 21.8 billion in 1998. everywhere the last three eld the surplus has been decreasing but the national debt has also been decreasing, as the government is highly concentrated on reducing the debt. The Italian government has sold off some companies, which is also a factor in the... If you essential to get a bountiful essay, order it on our website: OrderCustomPaper.com

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