sagacity task\n\n merchandise pattern\n\norchard apple tree Ipod\n\nContents\n\n decision maker Summary____________________________________________3\nSituation Analysis\n-mart Analysis_______________________________________________3\n- harvest-time Analysis_______________________________________________4\n-SWOT Analysis_______________________________________________ 4\n-Competitor Analysis ___________________________________________ 6\n trade Objectives__________________________________________ 7\nIdentifying Target market\n-Selecting Target Market_________________________________________7\n-Target Market_________________________________________________7\nDeveloping trade Strategies\nMarketing Mix:\n-Product________________________________________________________8\n-Price__________________________________________________________8\n-Promotion______________________________________________________9\n-Place__________________________________________________________9\nImplementing the Marketing Plan__________________________________10\nMonitoring and Controlling\n-Developing a Financial Forecast____________________________________10\n-Comparing actual and intend results________________________________11\n-Revising the marketing strategies____________________________________11\n adjunct ______________________________________________________12\nAppendix A_____________________________________________________13\nAppendix B_____________________________________________________14\nAppendix C_____________________________________________________15\n\n executive director Summary\n\nThe focus of this embrace is on parvenu Apple Ipod return that has created increasing demands in various outlets.\nThis product allows consumers to transfer not single their favourite music solely overly books and other publications which shtup be read and listened to. additionally this Ipod enkindle be utilize in your car and in other mobile settings.\nThis traverse is for Apple to give a brief description of this product. indoors this marketing report thither is an insight of the situation epitome of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, observe and controlling.\n\nSituation Analysis\n\nMarket Analysis\nInternal Influences\n trouble: Effective man get on withment is indispensable for the training and development of employees for the elapse innovation of Apple Ipod and for prepare sufficient funds during contention introducing rising product.\n Capital availability: Competition may occasion mishap in the hard cash flow. Sufficient funds moldiness be available when competitors unpredictably put forward their product in the market.\n Technological word meaning: Technology must be adopted to improve overall efficiency. It must be incorporated directly into operations (to plus productivity), as well enlistment on date with the amounts of Ipods ordered, do and delivered.\nExternal Influences:\n Competitors: Competitors exit regulate what, when, how and why strategies exit be adopted. The introduction of new products will greatly regulate Apple Ipod.\n Overseas Influences: The happy chance down of barriers between countries can increase the sales of the new Apple Ipod, as much people are made aware of the product.\n Demographic Patterns: Males and females from the age of 12years and over will be in favour of this product because of its new innovation to be able to not only play music but also books and other literature which would in fact cost to them.\n\nProduct Analysis\n\nProduct Lifecycle\n\nX- The stage that Apple Ipod is currently in.\n\nApple...If you want to get a full essay, order it on our website:
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