Bang and Olufsen: Design Driven Innovation Essay

The tell apart concern identified in this particular case is that quiver & Olufsen are lacking a strong sense of management. Designers seem to be the forefront of employment world and concept management needs to be altered. The article identifies that the designers are making major finales in terms of intersection point development, and although this may seem good, management should have an influence on the absolute company in order to make informed decisions in sex act to the business innovation strategy. Bang & Olufsen follow a much semi- cornerstone innovation approach, this is clear in the fact that the business has not interpolated the existing business model for some fourth dimension, and more focus is towards technological advances. This is ineffective as for design control innovation it is important to adopt an entirely base innovation strategy. While B&O consider the design driven strategy as the best take for the future, the problem it causes is that they are unexpectedly opening up the future of the business into the designers hands. Thus, Bang & Olufsen requires a radical change of the business model in order to effectively adjust to a radical innovation strategy. The company needs to realise that change is necessary and aim to be more problematic in the decision making process. B&O need to use the designers as a guide for product development, and be more concerned with executing its innovation strategies and using the company image as a representative to users of their products. An effective way of ensuring this is possible is through thorough examination of the internal and remote environment, and a structured innovation plan.Post workThis article, along with the word of honor in the sing has provided me with insight into issues involved in the case and merchandise in general. There were several issues including conflicted imaginativeness within the company which lead to missed deadlines and inability to effectively cooperat e between the designers, engineers and management of B&O. This educated me on businesss requiring a solid vision in order to reach innovative goals and overall business objectives. non only that, but management needs to be more involved in the innovation process so as to ensure comment from people who envision ideas in the virtual world to be considered. some other fact relevant in the article as discussed in the lecture is concerning trade research.B&O lacked a sufficient amount of merchandise research, which although good in some way, allowing the company to be more innovative and create new, impressive products, it often led to wasted time developing concepts that had no substance. Thus we can see that market research is an extremely important aspect of marketing management in order to be efficient, and to effectively identify consumer wants and needs to develop concepts worth producing. A final important point about marketing I have learnt is that, the designs of both ima gination Lab and Idea Land is key as one develops a product and whilst one focuses more at the technological side. A significant point here is that ideas of both Idea Lab and Idea Land would be much simpler to develop if the both were working together. Therefore, companies should attempt to combine both product ideas and technological developments in order to successfully achieve innovative objectives.