In order for the customers to purchase the Nokia 6600 from the retailer, :: Business Management Studies

In order for the customers to purchase the Nokia 6600 from the retailer,Sales and customer goodTask 1IntroductionA sales promotional material whitethorn be defined as on attempt to create kindle inand stimulate sales of a harvest-time or dish outer by a non-standard activityin a limited menses of time, or with a controlled amount of product(while stocks last)In many ways, a sales promotion is a link between advertising and come up to selling. It gives the advertiser an extra benefit to draw tothe consumers attention, persuading them to go to the shops, and itallows the manufacturers sales person to revitalize the interest ofthe retailer by having any(prenominal)thing impudent to discuss or offer.There be two types of promotion* quite a little promotions- manufacturers promoting to retailers and wholesalers.* Consumer promotions- manufacturers or retailers promoting to the final consumer.I will promote mobile cry Nokia 6600. It is important to understandthat sales promo tion includes more than just cash off voucher on thepocket of a fast contemptible consumer goods (FMCG) In order for thecustomers to purchase the Nokia 6600 from the retailer, the latter hashad to be persuaded to stock the product in the first place. For thisto be achieved, I will concur to improve its sales- force on thedistinctive selling features of the product, which is Nokia 6600 inorder to help it persuade the retailer to stock it.This is picture of Nokia 6600Components of a sales promotionFirms often refer to promotion above the caudex and below the line. higher up the line promotion is through independent media, such as television receiver or papers. These allow firms to reach a wide audienceeasily. most(prenominal) advertising is carried out above the line. Someadvertising, however, is carried out by methods everyplace which a firm hasdirect control, such as direct mailing. These and early(a) direct methodsof promotion (known as below the line promotion)Below the l ine promotion allows a firm to aim its marketing atconsumers it knows are interested in the product. Above the lineadvertising in newspaper means that the promotion is seen by most ofthe readers, even though some will not be interested. With below theline promotions, firms are normally aiming their message at consumerswho are either known to them or who have been chosen in advance. Forexample, direct mail advertisers will pick just now which consumersthey wish to send their mail to, rather than going for blanketcoverage.Nokia 6600 sales promotion objectives are* Increase awareness and interest* Achieve a switch in buying behavior from competitor brands* Incentive consumers of prove a purchase of my brand Nokia 6600