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Target Audience -Who should be targeted by this advert? shortly the Cadbury pare is in a vulnerable situation whereby an hitless publicize campaign starring Joss Stone has left the ingathering less(prenominal) desirable. One bad marketing decision to employ the one-year-old singer has had a negative impact on sales and constitution and therefore left Cadbury looking to reinvigorate the persona of the brand. The conceit behind the joss rock music advert was to broaden the nurture whilst still sticking with the front woman promotion and juggle consumption of the chocolate. However the UK audience was less than accommodating for this newfound desquamate girl after being treated to so many more(prenominal) seductive and frankly less discomfort women in the past. There have even off been numerous online facebook petitions to rock lobster prohibited the advert from TV screens because viewers find her so infuriating. many of these peo ple who are so enraged by joss stone are the target audience which is predominately effeminates and even more specifically those from the age range of 18-50. Women have al tracks been targeted as the of import audience for the Cadbury flake and it has never been seen as a mans product.

equal to the yorkie bar which is deemed as a mans chocolate, this product even went as far to launch a campaign communicate the demesne that it was infact only for men and totally alienated the female audience, only this did not affect sales and turned out to be a stroke of marketing genius. So notwithstanding because the main target audience is women, does thi! s mean that men do not eat flake? This is not true, they most for sure do and when thinking of the advertising campaign used success adequatey for 40 years of a heartfelt looking instance seductively eating the chocolate, the advert is actually more visually challenge to the male audience. However this does not change the way that the flake is perceived as a female product.  accordingly in a new advert it would be a good idea to skew...If you want to get a full essay, sight it on our website: OrderCustomPaper.com

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